PuraFlame Alice Pro vs. Touchstone Sideline: Which is Best? (2026)

The "Feature Wall" is the #1 interior design trend in the United States right now. Whether it’s shiplap, stone veneer, or a modern "slat wall," the centerpiece is almost always a long, flickering electric fireplace mounted under a 65-inch TV.

These aren't the bulky, "fake-looking" heaters from a decade ago. Modern units like the PuraFlame Alice Pro and the Touchstone Sideline feature ultra-realistic flames, smart home connectivity, and enough heat to warm a 400-square-foot room.

If you are planning a living room refresh, choosing the right fireplace is the most important hardware decision you’ll make. Let’s see how these two Amazon giants compare.

The Cheat Sheet: Quick Comparison

Feature	PuraFlame Alice Pro 50"	Touchstone Sideline 50"
Best For...	Google Home Users & Flame Realism	Maximum Color Customization
Flame Colors	6 Realistic Options	30 Combinations
Smart Integration	Alexa & Google Assistant	Alexa & WiFi App
Heat Output	1,500W (400 sq ft)	1,500W (400 sq ft)
Hearth Options	Log Set & Crystals Included	Log Set & Crystals Included
Installation	Recessed or Wall-Mount	Recessed or Wall-Mount
Price Est.	~$430 - $480	~$400 - $560

1. The Smart Tech Leader: PuraFlame Alice Pro 50-Inch

PuraFlame has dominated the "realism" niche for years. Their Alice Pro model is specifically engineered for those who want their electric fireplace to look—and act—like a part of a high-end smart home.

• Why It Wins (Google Assistant & App Control): While many fireplaces only support Alexa, the Alice Pro is fully compatible with both Alexa and Google Assistant. If your home runs on a Google Nest ecosystem, this is the superior choice. You can say, "Hey Google, turn on the fireplace," as you sit down for a movie.
  

• Flame Quality: PuraFlame is known for a "softer," more realistic flame pattern that doesn't look like a repetitive loop. It’s the perfect addition to a modern interior design.
  

• The Verdict: The best choice for "Smart Home" enthusiasts who want seamless integration with both major voice assistants.
  

• Check Price on Amazon: PuraFlame Alice Pro 50" Smart Fireplace

2. The Customization King: Touchstone Sideline 50-Inch

The Touchstone Sideline is arguably the most famous recessed fireplace in the US DIY community. It is the "OG" unit used in thousands of viral shiplap wall tutorials.

• Why It Wins (30 Color Options): If you like to change the "vibe" of your room, Touchstone is unbeatable. With 30 different flame and ember color combinations (from classic orange to icy blue and purple), you can match your fireplace to the holidays, your mood, or your bedroom decor.
  

• Proven Reliability: The Sideline has been a best-seller for years because its 1,500W heater is incredibly reliable and the "quiet-fan" technology is among the best in the industry. It’s a staple for any DIY home improvement project.
  

• The Verdict: The best choice for DIYers who want the most customization options and a proven track record of durability.
  

• Check Price on Amazon: Touchstone Sideline 50" Smart Electric Fireplace

Critical Decision Guide: Recessed vs. Wall-Mounted

"Can you mount an electric fireplace directly on the wall?"

1. Recessed (In-Wall): Both the PuraFlame and Touchstone are designed to be "Recessed," meaning they sit inside a 2x6 or 2x4 stud wall. This provides a flush, professional look.
   

2. Wall-Mounted: If you don't want to cut into your drywall, both units include a bracket to hang them directly on the wall like a picture frame. However, they will stick out about 5–6 inches, which is less "custom" looking but much easier for renters.

Final Verdict: Which One Should You Buy?

Buy the PuraFlame Alice Pro If:

• You use Google Assistant/Home as your primary smart home hub.
  

• You prioritize a "softer," more realistic flame over bright colors.
  

• You want a sleek, ultra-modern app interface.
  

Buy the Touchstone Sideline If:

• You want to change the flame colors to match your mood or decor (30 options!).
  

• You are following a specific DIY tutorial (most use Touchstone).
  

• You want a proven workhorse that has been the industry standard for years.
  

Building a feature wall usually involves a bit of drywall work. If you're tackling this as a DIY project, don't forget to check our Step-by-Step Drywall Repair Guide to ensure your new fireplace looks like a professional installation.

Disclosure: This post contains affiliate links. If you make a purchase through these links, we may earn a small commission at no extra cost to you.

Frequently Asked Questions (FAQ)

Q: Can I mount a TV directly above an electric fireplace? A: Yes, you can safely mount a TV above a PuraFlame or Touchstone fireplace, but you should maintain a minimum of 8–12 inches of clearance. Because these units vent heat from the front or top-front, they do not damage electronics as long as there is sufficient space or a small mantel between the fireplace and the TV.

Q: Does an electric fireplace need a vent or chimney? A: No, electric fireplaces do not require any venting, chimneys, or gas lines. They run entirely on electricity and do not produce real fire, smoke, or carbon monoxide. This makes them safe for use in apartments, bedrooms, and basements where a traditional fireplace would be impossible.

Q: Do these fireplaces require a dedicated electrical circuit? A: While not strictly required, it is highly recommended to plug your 1,500W fireplace into a dedicated 15-amp or 20-amp circuit. Because the heater pulls a significant amount of power, sharing the outlet with a vacuum or a hair dryer could trip your circuit breaker. For the cleanest look, many homeowners hire an electrician to "hardwire" the unit behind the wall.